Hayley Dyer is the Director of Marketing @ Dotmatics for Luma and ELN.

Hayley is based in Reno, Nevada. Previously, she worked at Biosero, Hamilton Robotics, Google, and 908 Devices.

Hayley’s focus throughout her career has been strong communication about technical topics. 📣🤖

Areas of expertise

Marketing & branding
Technical writing
Content strategy
UX writing

Dotmatics

2026 – current

Biosero

2022 – 2025

Hayley rebranded the lab automation integrator and led the communication strategy.

908 Devices

2021 – 2022

Hayley planned and executed marketing campaigns for this startup innovating in the mass spectrometry space.

Hamilton Company

2017–2021

Hayley led both marketing and tech writing teams for the Robotics wing of the lab automation giant.

Google

2014-2017

Hayley leads marketing for this leading lab orchestration software provider.

Hayley led content strategy and UX writing initiatives for Google’s shopping-focused ad products.

Hayley likes

  • Hiking in the Sierra Nevadas

  • Curling up with a good book

  • Hanging out with dogs

  • Laughing at memes in the company of delightful people